Ferrari Roma and Roma Spider: A Name That Captures “La Nuova Dolce Vita”
At Ferrari, names are never random. They carry stories, emotions, and often pay homage to places, people, or ideals that define the brand’s spirit. The Ferrari Roma and Roma Spider are no exception. Both models are named after the iconic city of Rome, a place where history, art, and elegance converge. But beyond geography, the name evokes something deeper—the Italian lifestyle known as La Nuova Dolce Vita, or “The New Sweet Life.”
The Roma and Roma Spider are modern tributes to this effortless way of living. Their flowing lines, refined interiors, and powerful performance are inspired by the grand touring Ferraris of the 1950s and 60s. They celebrate a time when driving was a pleasure, not a task. When beauty was found in simplicity. And when Rome symbolized a golden era of cinema, culture, and freedom.
By naming these models Roma, Ferrari connects the past to the present. The Roma Spider takes that feeling even further with open-air elegance that invites you to enjoy the journey. Whether you’re cruising the coast or navigating city streets, the Roma lineup is more than a car. It is a love letter to timeless Italian design and a life well lived.
