The data is in! We compared CTC clients with over 250 ecommerce brands using our in-house data analytics tool, Statlas.
Looking at the extended Black Friday, Cyber Monday period from November 18-28, our clients achieved 290.8% more Facebook revenue than the average store.
For total revenue, our clients performed a similar feat: 164.5% more revenue than the average store.
Even more impressive? That additional Facebook revenue over BFCM came at +2.28% greater efficiency: 3.28 ROAS from CTC clients vs. 3.08 ROAS for the overall data set.
aMER was nearly identical for All Stores compared to CTC clients, standing at 4.80 and 4.50, resulting in a marginal difference of about 3.5%.
Want a partner who measures success by dollars in your pocket?
Success takes so much more than single-channel targets and short-term thinking. You don’t need a marketing agency. You need a partner that focuses on the health of your entire business.